Social, content production, Meta paid and GA4 reporting for healthcare brands, with AI pipelines doing the heavy lifting. One person running two clinics at agency pace.
Integrated campaigns, research, coordination across creative, account and digital teams.
Jordan Food Festival activation. Gen Z research, influencer and financial-literacy proposals.
Didi International Competition. Led research, concept and the winning pitch for "Solis".
Client presentations, marketing materials and brand benchmarking for senior consultants.
First websites and social content for small-business clients. Daily competitor audits.
Masa Katbi is a digital marketing specialist in Amman. Since 2022 she has worked across an agency (J. Walter Thompson), a bank (Bank of Jordan) and healthcare, and now runs social, content production and Meta paid campaigns for MedPro Medical Hub and MedPro Aesthetics & Wellness.
She writes and produces in Arabic and English, decides what to publish from Meta and Google Analytics data, and builds her own pipelines with Claude, n8n, Midjourney, Runway and ElevenLabs: captions, scripts, visuals, voice-over, clips and the monthly report. She also played a major part in building the company profile decks Neuro Lab shows to clients and investors.
Next: marketing operations where pipelines handle production and a person handles judgment, bilingual from the first draft, with dashboards deciding what gets made. Open to remote roles and distributed teams.
